Matt Snowden is Programme Development Manager for TECH SY, a South Yorkshire Mayoral Combined Authority-funded initiative to scale the region’s tech ecosystem. He leads on stakeholder engagement and communications, using data-driven tools like the ScaleUp Dashboard and South Yorkshire Ecosystem Map to showcase regional strengths. With a background in communications and marketing, Matt has played a key role in Barnsley’s digital growth through the DMC and the European URBACT project, Tech Revolution. He has also led communications for regional programmes including TEAM SY, the Tech Welcome Grant, Digital Innovation for Growth, and The Seam – Barnsley’s Digital Campus.